Our Specialization
Negotiation Strategies
We show you the typical negotiation strategies and tactics of your Arab partners and show you how you can effectively use the breaks in negotiations and how you can get out of deadlocked negotiation situations again
With our coaching and training measures, which have been tried and tested in multicultural environments, you and your team have an instrument at hand to enable you to successfully conduct negotiations with your business partners.
Research / Marketing
We carry out research for you on the marketing tools deployed in the respective Arab country or in the target region. We check the marketing strategies used in your industry and your product area (development of the sales/marketing company, communication and price formation mechanisms) and optimize them for the special characteristics of the market.